How Many IPTV Users Are in the UK? — A Deep Dive

usman shafique

2 months ago

The term IPTV (Internet Protocol Television) refers to TV content delivered via the internet instead of traditional satellite or cable.
This includes both legitimate IPTV services (offered by ISPs or licensed providers) and pirated/illegal IPTV.
Because IPTV is delivered via internet infrastructure, it’s harder to count than traditional TV subscriptions.

According to a TV industry source, 22.22 million households in the UK had “IPTV total” in Q4 2024.
That number comes from a table that breaks down household TV usage.
If those households are using IPTV-based platforms (like YouView, or other IP-delivered TV services), that’s a huge number. But “IPTV household” in this context may include services that are not purely “subscription IPTV” but also “IP connected TV with guide.”

A media-landscape report projects IPTV subscriptions in the UK will grow from 4.3 million in 2023 to 8.2 million by 2028.
This is referring to subscriptions, not just “households with some IPTV-capable setup.” So if you are asking “how many people pay for IPTV subscriptions,” this is a relevant figure.

A report by researchers estimates that for a peak event, 11.6 million UK viewers could be watching via IP (IPTV) in 2023.
This doesn’t mean 11.6 million people have active IPTV subscriptions — it means at a particular moment (peak), that many are using IP-based TV.

Blurry Definitions: The term “IPTV” is used loosely. Some reports count all IP-delivered TV services, including smart-TV apps, YouView, or even OTT services. Others only count pay-subscription IPTV.
Illegal Services: There’s a large grey (and sometimes black) market for IPTV. Illegal IPTV services are very hard to measure reliably, and many users may underreport usage.
Overlapping Services: Households might use multiple services — a household counted as an “IPTV household” by Barb could also have Netflix, BBC iPlayer, etc.
Data Limitations: Not all reports are recent, and not all are from independent sources. Market-research firms often project based on limited samples or commercial data.

What the Data Suggests

Putting together these sources, here’s a reasoned estimation:

IPTV-capable households in UK (including ISPs’ TV services) could be ~22 million based on Barb’s data.
Pay IPTV subscribers (i.e., people who subscribe specifically to IPTV services) may be in the low millions, perhaps in the 4–8 million range (based on projections).
Peak concurrent IPTV users for big events might hit around 11–12 million, according to network traffic models.

For legitimate IPTV providers, these numbers show a strong and growing market in the UK.
For broadcasters and rights-holders, the rise of IPTV means more people are watching TV via the internet — which changes how content is packaged and monetized.
For regulators and law enforcement, the number of illegal IPTV users is a concern, since it may represent lost revenue and copyright infringement.

The most reliable public data suggests that tens of millions of UK households have IPTV-capable setups.
The number of paid IPTV subscribers is likely in the millions, but current data is based on projections rather than hard, up-to-date subscriber counts.
Because of overlapping definitions and the difficulty of tracking illegal IPTV, any number will have a degree of uncertainty.